No one marketplace can offer everything that a consumer might want. Take Walmart for example, its a megalithic marketplace that offers every product under the sun. But they offer nothing to major brands wishing to enhance the customer experience of buying their product.

OpenSea and Rarible are like the Walmart of the NFT world. They leave global brands wanting more from OpenSea that they simply cannot deliver on.

The ability for brands like Nike to tailor the customer journey of buying a Nike NFT is limited and insufficient on OpenSea. For that reason, major brands will shun existing NFT marketplaces and build their own in 2023.

Custom NFT Marketplaces

Every company has a Facebook page, but its their domain name thats their real pride and joy. The ability for brands to customize their Facebook page is throttled by Facebook. But brands can take their website in any direction they want, tailoring every aspect of the browsing experience.

Mozverse uses this same rationale to give companies the ability to easily establish their own Web3 presence. Think Shopify for NFTs. Companies selling their products on Amazon are lumped in with every other merchant. But companies that opt to create a store with the help of Shopify get to tailor the eCommerce experience from end to end.

Pepsi NFT Drop was a Flop

As major brands experiment with offering NFTs to their customers and fans, theyre bound to make some mistakes. For example, Pepsi dropped an NFT collection called Mic Drop on December 14, 2021. The NFTs were given away to minters all users had to do was pay the ETH gas fees.

Pepsi MicDrop NFTs have since done $7M worth of volume on OpenSea, with the majority of the activity taking place in the first 3 months after the drop. As one op-ed points out, their use of NFT lingo and attempt to capitalize on the trend of NFTs felt ingenuine. This begs the question, how do major brands like Pepsi and Coca-Cola, Nike and Adidas, or Gucci and Ralph Lauren, enter the NFT space?

A Whole Web3 Presence is Required

The answer is that these companies need to be constantly engaging their audience through the NFTs theyve launched. NFTs arent just about launching a collection, theyre about using them to create and offer unique experiences to brand followers. A full blown Web3 presence is required for each brand that decides to create a Web3 offering. This might mean exclusive bonuses for NFT holders such as tickets to conferences or events. Its really up for the brand to decide.

The point is that a Web3 presence is more about constant engagement, marketing, and incentives. The way to do this is through a customized marketplace in conjunction with a well fleshed out Web3 and metaverse strategy.

Major Brands to Build NFT Marketplaces in 2023

What we can learn from 2022 is that major brands wish to enter the NFT space, but dont necessarily know how. They got a taste, but now they want the whole pie. For that, brands will need to work with insiders that have been with or following the NFT industry since the very beginning.

This is exactly what Mozverse is offering international brands itching to create NFTs. End to end establishment of the companys Web3 presence coupled with a customized NFT marketplace.

Team Behind Mozverse

The Cofounder and creator of Mozverse is Danny Mozlin. Danny and Mozverse Cofounder Zach Hirsch lead the team to develop the products and offerings of Mozverse. Danny is a technology entrepreneur with hands in a number of sectors, including augmented and virtual reality. Danny combines his knowledge of cryptocurrencies and Web3 with experience working with virtual spaces to create a unique offering for companies entering the metaverse. With the help of a team of more than 20 developers, designers, and marketers, Mozverse is filling a gap in the industry by helping brands create and establish distinguished NFTs in the marketplace.

In what is quickly becoming one of the year's hottest stories, the Elon Musk Twitter saga has a brand new chapter after the Tesla CEO recently announced his intentions to buy the company. Elon has hence recently offered to acquire Twitter for a whopping $43 billion, claiming that the social media network he has previously chastised for not upholding free speech values needs to be converted into a private corporation under his watchful eye.

What is happening?

Twitter Inc. recently stated in a regulatory filing that Elon, the companys current largest shareholder, has suggested buying the remaining shares of Twitter which he does not presently control for $54.20 per share, representing a $43 billion offer as aforementioned.

Elon called the pricing his best and last offer, but he didnt elaborate on funding. The offer is also non-binding and subject to financing and various other terms. In any case, Musks proposal to buy Twitter is motivated by his confidence in Twitters capacity to be the platform for free expression throughout the world, a notion he sees as a societal essential for a real and functioning democracy.

Is Elon in the right?

To prove his point, Musk posted a survey last month, asking supporters if they thought Twitter adhered to the idea of free speech or not. About  2 million individuals responded, with more than 70% believing Twitter would often not allow free speech. The Tesla CEO then purchased a 9.2% stake in Twitter and briefly considered joining the companys board of directors. Those ambitions, however, were short-lived, as Twitter CEO Parag Agrawal announced Musks departure from the board before he could even join, stating it was for the best.

Conversely, Elon has reiterated his dissatisfaction with Twitter in its present incarnation. The worlds richest man believes that the social media giant is not living up to its potential and the only way that it can do just that is by transforming into a private company under his leadership. In fact, Elons bid of $54.20 a share represents a 54% premium over the day prior to when Musk started investing in Twitter. Its also a 38% increase from the day before his investment was made public. Twitter's premarket shares are additionally up over 11% as of this writing.

At any rate, it will be interesting to see how the situation develops as life continues to be stressful and troublesome for the Twitter staff who just can't seem to catch a break. In other news, Dogecoin (DOGE), Elons favorite crypto, experienced a slight increase due to the Tesla CEOs recent actions.

After a lot of back and forth, the upcoming Ethereum Merge, which is a critical component of the Ethereum 2.0 upgrade, has now been postponed until the second half of 2022.

It wont be in June, but rather in the months following, according to Tim Beiko, an Ethereum Foundation developer. He went on to say that there is no specific time frame yet, but the team is unquestionably getting closer to the inevitable shift to PoS (Proof of Stake) on Ethereum. Beiko had also recently urged users to not invest in any more mining equipment.

What do we know thus far?

Although it is not what the Ethereum Foundation wishes, Ethereums transition from a PoW (Proof of Work) to a PoS consensus mechanism has been heralded as a fundamental change which will reportedly put to rest any and all worries about how much energy network validators spend. It also implies that Ethereum mining shall be rendered useless in the near future. Moreover, the update affects far more than just investments in ETH mining machines.

In any case, searches for Ethereum Merge have already eclipsed their all-time high, which was only a couple of weeks ago. This is timely news since, until recently, the consensus was that the Ethereum update will take place before the end of June, 2022.

So, whats the issue?

The road to the Ethereum update has seemed like one stride forward and a few steps back at times. In fact, a researcher from the Ethereum Foundation had previously doubted the update, and in turn received resistance from Vitalik Buterin, Ethereums co-founder.

Also, developers have only just begun evaluating the effect of the Ethereum upgrade on a shadow fork regarding the mainnet. According to Ethereum DevOps developer Parathi Jayanathi, the new testing environment has discovered vulnerabilities ranging from sync code to request timeout. In a more general sense, the entire crypto market is patiently waiting to see what will happen as the Ethereum Merge could be the most important crypto-related event in 2022. Supporters are hopeful that the update will go smoothly but a lot could nevertheless go wrong, only time will tell.

Charles Hoskinson recently stated that he was prepping for the upcoming Consensus 2022, which would be held from the 9th till the 12th of June in Austin, Texas. He intends to demonstrate to the crypto community and Cardano aficionados that IOHK and the Cardano development team are reportedly open for business.

Furthermore, Hoskinson revealed that the Vasil hard fork (named former ADA ambassador Vasil Dabov) will take place in June and would significantly boost Cardano's performance.

In the past, Hoskinson said that this next hard fork will contain scalability enhancements like pipelining, updated Plutus CIPs, UTXO on-disk storage, and Hydra.

According to the founder, these improvements, when combined with parameter tweaks, would increase Cardano's throughput and optimize the system to support an expanding spectrum of DeFi applications, smart contracts, and decentralized exchanges.

Apart from these modifications, Cardano's IOG team is striving to provide its users with additional goods and services which include a dApp store, a new lightweight wallet, and bridges which enable assets to be moved from the main Layer-1 chain to different sidechains.

A new Bitcoin (BTC) law will reportedly permit Brazil's President to create or deisgnate a regulatory agency for the purposes of overseeing the crypto market. This law in Brazil is likely to be adopted by the National Congress in the first half of 2022.

The bill, which has been debated in the Chamber of Deputies since 2015, was recently adopted in the first round of voting. The Brazilian Senate has linked it to another crypto-focused law that has already been passed by the Senates Economic Affairs Committee.

It should be mentioned though that the laws approval in plenary would not make BTC legal tender in Brazil, as it is in El Salvador. The proposed bill would instead empower the Brazilian President to appoint a federal organization in charge of implementing cryptocurrency-oriented laws.

The leader would hence either establish a new regulator or outsource this responsibility to the countrys Central Bank of Brazil (BC) or the Securities and Exchange Commission (CVM). Apart from outlining specific regulatory guidelines, the bill also indicates a prison sentence of up to 8 years and a hefty fine for any fraudulent endeavors.

Twitter CEO Jack Dorsey has announced that Elon Musk, the companys new majority shareholder, will not be joining the companys board of directors.

Musk was appointed to the Twitter board of directors after purchasing a significant investment in the company and becoming its largest stakeholder. Elon has now opted not to join the board, said Twitter CEO Parag Agrawal.

Elons appointment to the board was seemingly all set, however the Tesla CEO announced that he will no longer be joining the board as of this time, stating that this is for the best for everyone involved.

Madeira, a Portuguese autonomous zone, and Prospera, a jurisdiction on Honduras Roatán island, are reportedly making preparations to officially accept Bitcoin (BTC) as a payment option within their borders and embrace it as legal tender.

Its worth mentioning that when purchasing or selling the worlds biggest crypto by market cap, residents in both regions will also not have to pay capital gains tax.

The authorities will allow other municipalities in Honduras or various firms along with political subdivisions that do not reside within the U.S to float BTC bonds from inside the Prospera jurisdiction, according to Prospera President Joel Bomgar. President Bomgar feels that this might help the local economy by attracting international direct investments.

Moreover, the President of the Regional Government of Madeira, Miguel Albuquerque, similarly stated that citizens will not have to pay capital gains taxes while trading BTC as aforementioned.

American Bank is a locally owned community firm based in Allentown, Pennsylvania. Most recently, the bank announced that its users will be given the option to access the top two cryptocurrencies, Bitcoin (BTC) and Ethereum (ETH), through the company's brand new cryptocurrency trading offering.

What to expect?

The bank has been in business for more than 25 years and it will reportedly employ the Bakkt crypto-connect solution to let its clients purchase, trade, and successfully hold the two biggest crypto assets by market capitalization. As such, the Bakkt crypto-connect solution is expected to emerge in the second quarter of 2022.

As more consumers grow interested in purchasing crypto via traditional financial institutions, American Bank plans to employ Bakkt's educational materials to grant cost-effective access to cryptocurrencies. It is a well-established fact by this point that a growing number of users want to be able to access crypto via their respective banks. This is exactly why American Bank is working with Bakkt to offer consumers an easy to use on-ramp to crypto via their trusted bank relationship, according to Sheela Zemlin, Bakkt's Chief Revenue Officer.

Crypto acceptance in the U.S is growing

Pennsylvania could follow the footsteps of others such as Texas and Wyoming who have already adopted a pro crypto approach. In 2021, a slew of large U.S banks, led by Morgan Stanley, began providing wealth management consumers exposure to cryptocurrencies. In fact, back in March, Morgan Stanley had claimed that clients with a minimum of $2 million in assets will thus be allowed to access three BTC funds. Meanwhile, various other banks which provide crypto exposure to their wealth management customers include Citigroup, JPMorgan Chase & Co, and Wells Fargo & Co.

Elsewhere, BNY Mellon announced in February of last year that it will keep, transfer, and subsequently issue BTC for asset management clients, thereby making it among the first significant Wall Street banks to take this kind of action. Texas Senator Ted Cruz and Miami own Mayor Suarez are also just a few influential people who are actively and openly backing crypto as they hope that the U.S can become a major player for many years to come in this growing industry.

Cryptocurrencies are digital or virtual tokens that use cryptography to secure their transactions and to control the creation of new units. Cryptocurrencies are decentralized, meaning they are not subject to government or financial institution control. Bitcoin, the first and most well-known cryptocurrency, was created in 2009.

Cryptocurrencies can be used to purchase goods and services, as well as to store value. They can also be traded on decentralized exchanges. Some cryptocurrencies are designed to be used for specific purposes, such as FileCoin, which is intended for file storage, or Civic, which is designed for identity verification.

Ethereum is a decentralized platform that runs smart contracts: applications that run exactly as programmed without any possibility of fraud or third party interference. Ethereum is powered by the ether token, which can be traded on cryptocurrency exchanges for other digital currencies or fiat currencies.

Because Ethereum is decentralized, it can be used to create applications that have no single point of failure. For example, a gambling application could be created on Ethereum that would be immune to government shutdowns or server failures. As another example, a Decentralized Autonomous Organization (DAO) could be created on Ethereum that would operate without any human intervention.

Ethereum also has the potential to reduce the cost of transactions. For example, right now a payment processor like Visa or Mastercard can charge a fee of up to 3% for international transactions. With Ethereum, those fees could be reduced to mere pennies.

Cryptocurrencies have the potential to revolutionize online sports betting. Because cryptocurrencies are decentralized, they can be used for online sports betting without fear of government interference or server failures. This makes Ethereum an ideal platform for online sports ethereum betting sites. Sports bettors could use Ethereum to make instant, secure payments without having to worry about high transaction fees. In addition, the decentralized nature of Ethereum would ensure that bets could always be placed, even in the event of a government shutdown or server  failure.

Ethereum is also well-suited for online gambling applications. Online gambling is currently plagued by high transaction fees, long processing times, and the risk of fraud or chargebacks. Ethereum can solve these problems by providing instant, secure, and low-cost payments. In addition, because Ethereum is decentralized, online gambling applications would be immune to government shutdowns or server failures.

When you bet with Ethereum, you are essentially betting against other users of the Ethereum network. Ethereum is a decentralized platform, which means that there is no single point of failure. This also means that there is no centralized authority that can decide who wins or loses a bet. Instead, bets are resolved by the consensus of all users of the Ethereum network.

To place a bet with Ethereum, you first need to acquire some ether. Ether can be purchased on cryptocurrency exchanges or earned by mining. Once you have ether, you can use it to place bets on any event that is supported by the Ethereum network.

The process of resolving a bet on the Ethereum network is fairly simple. First, the parties involved in the bet must agree on the terms of the bet. This can be done through a smart contract, which is a type of computer program that runs on the Ethereum network.

Once the terms of the bet have been agreed upon, each party involved in the bet will send their ether to a smart contract. The smart contract will then hold onto the ether until the outcome of the bet is resolved.

If one party tries to cheat by sending more ether than they agreed to, the smart contract will automatically refund their deposit. This ensures that both parties are playing fair.

There are currently over 1,000 different cryptocurrencies in existence, with new ones being created all the time. Some of the more well-known include Bitcoin, Ethereum, Litecoin, and Ripple. Cryptocurrencies are often traded on decentralized exchanges and can also be used to purchase goods and services.

A month after offering OTC (Over The Counter) Bitcoin options, American multinational investment firm Goldman Sachs is now reportedly contemplating adding OTC Ethereum options to its growing list of services.

Andrei Kazantsev, the banks Global Head of Crypto Trading, recently revealed the idea at a Goldman client webinar, citing rising interest in the world's second-biggest cryptocurrency by market cap from the bank's customers. He also announced that the bank plans to eventually launch cash-settled Ether options as well.

Customers have been paying greater attention to Ethereum since the bank launched OTC Bitcoin options back in mid-March, which they now regard as somewhat of an investable asset class, as per the words of George Lewin-Smith, an associate who works alongside Goldman Sach's virtual assets team.
 

The United Kingdom government has declared its intentions to mint its very own NFT as part of a drive to become a world leader in the crypto and DeFi sector.

As such, Finance Minister Rishi Sunak has directed the Royal Mint, the government-owned firm in charge of minting coins in the U.K, to design and release the NFT by the summer. More information, according to City Minister John Glen, will be available very shortly.

Minister Glen also highlighted a number of initiatives the U.K will take to increase regulatory control and overall acceptance of digital assets, including intentions to:

1. Bring stablecoins into compliance with the countrys existing electronic payment rules.
2. Consult on establishing a world-leading system for regulating the trade in BTC and various altcoins.
3. Request that the Law Commission investigate the legal standing of blockchain-based communities known as DAOs.
4. Investigate the tax implications of DeFi loans and staking.
5. Create a Cryptoasset Engagement Group, which will be led by ministers and shall include representatives from U.K authorities and crypto companies.
6. Investigate the use of blockchain technology in the issuance of debt instruments.

The team behind the popular Axie Infinity (AXS) crypto P2E game recently announced that they will repay online users who lost their money after hackers reportedly stole about $600 million from the game's blockchain infrastructure not too long ago.

What exactly happened?

Hackers recently took advantage of a security flaw in a bridge, the technology that converts tokens into ones which can be utilized on another network, to steal 173,600 ETH as well as 25.5 million USDC tokens in two transactions. According to Ronin, the blockchain that powers Axie Infinity, the compromise occurred on March 23rd but was only identified on March 29th.

As per Aleksander Leonard Larsen, Chief Operating Officer of Sky Mavis, the team is entirely dedicated to reimbursing the users as quickly as feasible, and a solution is still being worked on.

The assets stolen include deposits of gamers and speculators as well as Axie Infinity Treasury earnings. Larsen said that 56,000 ETH taken belonged to the Treasury and that the company does not suspect insider participation in the crime as of this moment.

What happens now?

Axie Infinity is one of the most popular P2E games today, which like The Sandbox (SAND) and various other Play-To-Earn games, enable players to acquire tradeable cryptocurrencies. Daily active users increased last year in Covid-affected developing nations such as Brazil, Venezuela, and the Philippines.

However, following the aforementioned exploit, it is difficult to ascertain as to what the game's future will be. There are already many other P2E alternatives that gamers could always shift to, so the pressure is on the Axie Infinity team to quickly and decisively resolve the ongoing issue so as to guarantee that it cannot happen again. Moreover, an increasing number of people believe that the fact the hack was only discovered almost a week after it happened is indeed a red flag and it might be time to leave Axie Infinity behind if the users cannot be reimbursed quickly.