In what continues to become the month's hottest story, Samsung has made multiple announcements pertaining to cryptocurrencies, NFTs (non-fungible tokens) and even the metaverse itself. As the cryptocurrency and DeFi sector continues to gain more traction and mainstream adoption, many were pleasantly surprised at the revelation that Samsung looks to become increasingly involved with this industry, and whether this could potentially open the doors for even more companies to enter it as well in the foreseeable future.
 
&lsquoNFT Aggregation Platform'
To begin with, the new Samsung smart TVs will include a built-in, user-friendly NFT platform that shall allow customers to explore and trade digital works from the comfort of their sofas. The company revealed its intentions to launch a new smart TV series with integrated NFT functionality, allowing users to browse, purchase, sell, and show content through a tailored platform.
Customers will reportedly be allowed to explore as well as purchase NFTs directly from their TVs via the new &39NFT Aggregation Platform,&39 which shall be available on Samsung&39s MicroLed, Neo QLED, and The Frame models. The site imports NFTs from other marketplaces, enabling visitors to view the art and find other relevant details like who created the piece alongside important blockchain metadata.
Furthermore, those who already own NFTs can use the site to exhibit their collection. According to Samsung, its &39Smart Calibration&39 technology will be able to automatically alter the television&39s settings to properly match the original creator&39s standards, guaranteeing that the image is delivered as accurately as possible via the TV.
 
Cardano exposure
Aside from NFTs, Samsung has also partnered up with Veritree through which the electronics manufacturer will gain access to the Cardano (ADA) blockchain. The collaboration is part of Samsung&39s land restoration initiatives, and also gives the corporation access to not just Cardano, but the wider blockchain sector.
In 2022&39s first quarter, 2 million trees shall be planted as a result of the collaboration. As part of the company&39s commitment to mitigate the consequences of climate change, mangrove trees will be planted in Madagascar. Planting these trees would appear to be a smart move since they store ten times more carbon than other tropical forest plants, according to the latest reports.
Moreover, Cardano and Veritree have been working together for quite some time, with Veritree&39s own verification records pertaining to reforestation being maintained on the blockchain. This subsequently allows for the certification of data from planting locations and the linking of every contribution to the area it helped repair.
 
Entering the metaverse
As if that weren&39t enough, Samsung has also entered the metaverse sector through a partnership with Decentraland (MANA), an Ethereum-oriented virtual reality platform. In Decentraland, the company has hence built a digital counterpart of its real-world flagship 837 store. The actual store is located at 837 Washington Street in Manhattan&39s Meatpacking District whereas the virtual store, known as the Samsung 837X, shall be available in Decentraland for a short period.
According to Samsung representatives, this is one of the biggest and most significant brand land takeovers in Decentraland history. "The metaverse enables its users to go beyond physical and geographical constraints in order to create innovative, unique and memorable digital experiences which would not be possible otherwise," stated Michelle Crossan-Matos, Samsung&39s Senior Vice President of Corporate Marketing and Communications.
Although the Samsung 837X store would only be available for a short period in Decentraland, the company nevertheless intends to introduce additional similar experiences as the year progresses.

In what continues to become the month's hottest story, Samsung has made multiple announcements pertaining to cryptocurrencies, NFTs (non-fungible tokens) and even the metaverse itself. As the cryptocurrency and DeFi sector continues to gain more traction and mainstream adoption, many were pleasantly surprised at the revelation that Samsung looks to become increasingly involved with this industry, and whether this could potentially open the doors for even more companies to enter it as well in the foreseeable future.
 
&lsquoNFT Aggregation Platform'
To begin with, the new Samsung smart TVs will include a built-in, user-friendly NFT platform that shall allow customers to explore and trade digital works from the comfort of their sofas. The company revealed its intentions to launch a new smart TV series with integrated NFT functionality, allowing users to browse, purchase, sell, and show content through a tailored platform.
Customers will reportedly be allowed to explore as well as purchase NFTs directly from their TVs via the new &39NFT Aggregation Platform,&39 which shall be available on Samsung&39s MicroLed, Neo QLED, and The Frame models. The site imports NFTs from other marketplaces, enabling visitors to view the art and find other relevant details like who created the piece alongside important blockchain metadata.
Furthermore, those who already own NFTs can use the site to exhibit their collection. According to Samsung, its &39Smart Calibration&39 technology will be able to automatically alter the television&39s settings to properly match the original creator&39s standards, guaranteeing that the image is delivered as accurately as possible via the TV.
 
Cardano exposure
Aside from NFTs, Samsung has also partnered up with Veritree through which the electronics manufacturer will gain access to the Cardano (ADA) blockchain. The collaboration is part of Samsung&39s land restoration initiatives, and also gives the corporation access to not just Cardano, but the wider blockchain sector.
In 2022&39s first quarter, 2 million trees shall be planted as a result of the collaboration. As part of the company&39s commitment to mitigate the consequences of climate change, mangrove trees will be planted in Madagascar. Planting these trees would appear to be a smart move since they store ten times more carbon than other tropical forest plants, according to the latest reports.
Moreover, Cardano and Veritree have been working together for quite some time, with Veritree&39s own verification records pertaining to reforestation being maintained on the blockchain. This subsequently allows for the certification of data from planting locations and the linking of every contribution to the area it helped repair.
 
Entering the metaverse
As if that weren&39t enough, Samsung has also entered the metaverse sector through a partnership with Decentraland (MANA), an Ethereum-oriented virtual reality platform. In Decentraland, the company has hence built a digital counterpart of its real-world flagship 837 store. The actual store is located at 837 Washington Street in Manhattan&39s Meatpacking District whereas the virtual store, known as the Samsung 837X, shall be available in Decentraland for a short period.
According to Samsung representatives, this is one of the biggest and most significant brand land takeovers in Decentraland history. "The metaverse enables its users to go beyond physical and geographical constraints in order to create innovative, unique and memorable digital experiences which would not be possible otherwise," stated Michelle Crossan-Matos, Samsung&39s Senior Vice President of Corporate Marketing and Communications.
Although the Samsung 837X store would only be available for a short period in Decentraland, the company nevertheless intends to introduce additional similar experiences as the year progresses.

The Associated Press (AP) news agency is introducing an NFT marketplace for collectors to buy images shot throughout the course of its nearly 200 year long history. Xooa, a blockchain technology firm, is reportedly developing the marketplace and the NFTs shall be issued via the Polygon blockchain.

Moreover, the inaugural collection will be presented over many weeks beginning on January 31st and shall include topics ranging from space, environment, and conflict on various AP photographers' work. Every NFT shall additionally have full information about the location, equipment, date, time, and technical parameters utilised to capture the image.

The marketplace will also allow secondary market purchases and transactions via credit card payments and cryptocurrency wallets like MetaMask, with Coinbase and Binance support to follow.

The Associated Press concluded that the revenues generated through the NFTs will be used to finance its journalism endeavors and initiatives for the future.

In crypto a new year never ceases to surprises. With Crypto in full swing and hopes high for ATH in October and November, the resulting December and start to January have been a letdown for sure. Since December 27, 2021 to present, Bitcoin has fallen in price by more than $10,000 USD per coin, and the rest of the cryptocurrency market has followed suit sheading over $300B USD in total crypto market cap, in that same time. The crypto market has reached high levels of fear on the Fear and Greed index, and on Wednesday the Federal Reserve accentuated the downside by releasing minutes from December that recorded their intention to move up the timetable for interest rates increases, to mid-March. An obvious move in the face of present inflation numbers. The effect this information had on sentiment in all investment markets was clearly visible via substantial red candles across the board.

The minutes explored measures by the Fed to reduce their support in the traditional financial markets starting in March. It was an expected move and is necessary with spiraling inflation numbers. Crypto continues to show a strong correlation to traditional investments and is naturally reacting with higher levels of volatility to the downside. Other crypto news items like Bitcoin mining bans in Kosovo, Internet outages in Kazakhstan, seasonal investment trends and practice of booking profits are also a go to reasoning for late December downward shifts in crypto prices. These topics have added to fears, but the true culprit is crypto's correlation to traditional investment markets and news, with ongoing troubles. 

Crypto veterans will know by experience that this kind of volatility is good for the market, and in future will be recognized as a great buying opportunity. Pullbacks do in fact shake out weak hands and build a stronger foundation. It is also always encouraging to see that bottom grow. Crypto continues with exponentially increasing adoption, delivering new opportunities daily, and this downside will look microscopic in time from certain higher highs.

WeChat, owned by Tencent and China's most popular messaging app as well as one of the nation's biggest payment platforms, has announced plans of supporting China's sovereign digital currency, the digital Yuan.

China had begun working on the digital yuan all the way back in 2014, but it has yet to be implemented on a nation-wide scale. However, WeChat's decision to allow the digital currency, which has since garnered more than 1 billion users to date, might provide it with a significant boost if the country' citizens start utilising it for various payments and transactions on a regular basis.

What is WeChat?

WeChat could very well be unfamiliar to consumers beyond China's borders, but it is pervasive within the world's second-biggest economy. As it incorporates several services, WeChat is often referred to as a kind of 'all-in one app', mainly because it allows users to take advantage of various chat functions in addition to using WeChat Pay to make all kinds of purchases as well as hail cabs, taxis and even order meals. WeChat Pay lets customers pay for things in-store by showing merchants a barcode via their smartphones. WeChat Pay has even managed to gain nearly 800 million active monthly users. Adding digital Yuan capabilities would therefore seem like a no-brainer.

Even now, the PBoC (People's Bank of China), which is responsible for issuing the digital Yuan, also referred to as e-CNY, has conducted limited experiments in specific locations through lotteries during which the central bank has distributed modest quantities of the nation's currency to certain residents. With that being said, despite the lack of a specific time frame for a statewide deployment, there would appear to be several indicators which suggest that the PBoC is aiming to extend the use of the digital Yuan.

The PBOC has thus created an e-CNY app for consumers in specific Chinese provinces and localities. All residents living in those locations shall be able to download and subsequently sign up to utilise the digital Yuan as a result. In the past, the users were only allowed access to the app through invitation.

CBDCs Vs Crypto

It is no secret that the increased usage and popularity of cryptocurrencies has prompted governments and regulatory agencies all over the world to come up with a counter to these new digital assets, and this answer arrived in the form of central bank digital currencies (CBDCs). Despite many countries already working on their own respective CBDCs, China would nonetheless almost always be at the forefront of the conversation, as it was the Chinese government which had decided to put an all end to all crypto-based activities within the country last year, which also involved the shutting down of various mining operations and nation-wide crackdowns that resulted in many local crypto enthusiasts, traders and investors being forced to flee the country and Bitcoin's hash rate being adversely affected.

Ultimately, it is unclear as to how successful CBDCs will be in the future as certain nations have elected to opt for cryptocurrencies instead and we need only look at El Salvador officially making Bitcoin (BTC) legal tender for proof of this. Still, the work around the digital Yuan should not be ignored, as the usage of e-CNY could have great potential as we draw closer to the upcoming Beijing Winter Olympics, which is an event that has also caused some controversy as it had been reported that all visiting teams will be required to use the digital Yuan with seemingly little to no choice.

In what continues to become the months hottest story, Samsung has made multiple announcements pertaining to cryptocurrencies, NFTs (non-fungible tokens) and even the metaverse itself. As the cryptocurrency and DeFi sector continues to gain more traction and mainstream adoption, many were pleasantly surprised at the revelation that Samsung looks to become increasingly involved with this industry, and whether this could potentially open the doors for even more companies to enter it as well in the foreseeable future.
 
NFT Aggregation Platform
To begin with, the new Samsung smart TVs will include a built-in, user-friendly NFT platform that shall allow customers to explore and trade digital works from the comfort of their sofas. The company revealed its intentions to launch a new smart TV series with integrated NFT functionality, allowing users to browse, purchase, sell, and show content through a tailored platform. 

Customers will reportedly be allowed to explore as well as purchase NFTs directly from their TVs via the new NFT Aggregation Platform, which shall be available on Samsungs MicroLed, Neo QLED, and The Frame models. The site imports NFTs from other marketplaces, enabling visitors to view the art and find other relevant details like who created the piece alongside important blockchain metadata. 

Furthermore, those who already own NFTs can use the site to exhibit their collection. According to Samsung, its Smart Calibration technology will be able to automatically alter the televisions settings to properly match the original creators standards, guaranteeing that the image is delivered as accurately as possible via the TV.
 
Cardano Exposure
Aside from NFTs, Samsung has also partnered up with Veritree through which the electronics manufacturer will gain access to the Cardano (ADA) blockchain. The collaboration is part of Samsungs land restoration initiatives, and also gives the corporation access to not just Cardano, but the wider blockchain sector.

In 2022s first quarter, 2 million trees shall be planted as a result of the collaboration. As part of the companys commitment to mitigate the consequences of climate change, mangrove trees will be planted in Madagascar. Planting these trees would appear to be a smart move since they store ten times more carbon than other tropical forest plants, according to the latest reports.

Moreover, Cardano and Veritree have been working together for quite some time, with Veritrees own verification records pertaining to reforestation being maintained on the blockchain. This subsequently allows for the certification of data from planting locations and the linking of every contribution to the area it helped repair.
 
Entering the Metaverse
As if that werent enough, Samsung has also entered the metaverse sector through a partnership with Decentraland (MANA), an Ethereum-oriented virtual reality platform. In Decentraland, the company has hence built a digital counterpart of its real-world flagship 837 store. The actual store is located at 837 Washington Street in Manhattans Meatpacking District whereas the virtual store, known as the Samsung 837X, shall be available in Decentraland for a short period.

According to Samsung representatives, this is one of the biggest and most significant brand land takeovers in Decentraland history. "The metaverse enables its users to go beyond physical and geographical constraints in order to create innovative, unique and memorable digital experiences which would not be possible otherwise," stated Michelle Crossan-Matos, Samsungs Senior Vice President of Corporate Marketing and Communications.

Although the Samsung 837X store would only be available for a short period in Decentraland, the company nevertheless intends to introduce additional similar experiences as the year progresses.

Bitmart customers have been speaking out for a while now and some have even resorted to calling foul play following the company's apparent failure to react to numerous requests for new updates in the wake of the recent December attack, which had resulted in the loss of a massive $200 million in assets from a couple of Bitmart's hot wallets.

Victims of the December 2021 breach are currently awaiting additional information from Bitmart regarding restitution of the lost funds, however the situation is far from being resolved.

To that end, the exchange has stated that the victims of the attack will be compensated in due time. In related news, most if not all email correspondence with Bitmart's CEO has since resulted in little more than bounced emails.

Despite the attack, many nevertheless remain optimistic about the future of crypto and DeFi and believe that as the sector grows, incidents like this will gradually decrease in volume and frequency.

To say that 2021 has been an eventful year for the cryptocurrency industry would be an understatement. Whether it was Bitcoin (BTC) experiencing a new ATH (all-time high) price or going through a massive crash thanks to the ban by China's government, to the groundbreaking achievement by El Salvador as it became the first country in history to make BTC legal tender, to &lsquomeme' cryptocurrencies like Dogecoin (DOGE) and Shiba Inu (SHIB) bulldozing their way up the charts in the crypto market, to the still ongoing craze surrounding both NFTs and the metaverse, it is fair to assume that 2021 had many noteworthy developments, to say the least.

With that being said, many in the cryptocurrency community have already begun speculating on what to expect for the industry as 2022 begins, and whether the year will be filled with substantial profits or crushing losses, or perhaps a mixture of both.

The main highlights of what to expect

Even if it is not as exciting as 2021, the new year shall in all likelihood witness significant changes including but not limited to the debut of Ethereum 2.0 and the further development regarding the metaverse. Furthermore, as the sector matures, there will be lots of funds which will be accumulated to finance the continuous creation of new and innovative ideas, as well as plenty of possibilities to become increasingly involved with DeFi. There are also significant real-world elements that will most likely continue to impact the sector, ranging from U.S interest rates to record-breaking inflation to different COVID variations.

Moreover, as far as price action goes, it can often prove difficult to accurately predict the price of any given cryptocurrency simply because there are so many other uncontrollable factors like the recent introduction of the Omicron COVID variant (which disrupted both the crypto and the stock markets). We can therefore anticipate the cryptocurrency market to still experience relative volatility and be largely flat for at least a considerable amount of time this year. On that note, a major downturn on the scale of 2018 is unlikely, but if 2021 is anything to go by, then it is far better to expect the unexpected anyway.

One aspect that some may be happy to hear though is that unlike 2021, celebrities such as Elon Musk will most likely not have the same level of impact in terms of affecting the cryptocurrency market as they did in 2021. Perhaps the most famous example of this was when the Tesla CEO managed to bring DOGE into the top ten cryptocurrencies by market capitalization through sheer hype, endorsement and popularity, which also saw the canine-themed token's price surge to reach a new ATH. Now though, many investors and traders would most likely prefer to do their own research rather than base their portfolios on the advice of someone else or whatever is trending, which is always good to see.

More regulations

Nowadays, it is becoming increasingly likely that many governments would much rather prefer regulating cryptocurrencies rather than imposing a blanket ban, as had been recently discussed by Senator Cynthia Lummins who is also one of the key advocates for the cryptocurrency industry. Stablecoins such as USDT will also most likely end up being more regulated in the near future.

Ultimately, nobody knows exactly what is going to happen in 2022. Most of the recent developments have been positive however, with MicroStrategy CEO Michael Saylor continuing to buy more BTC, the U.S government being more open to talking with industry leaders rather than opposing them, and the skyrocketing potential of the metaverse and the P2E (Play To Earn) concept all pointing toward a beneficial year for the sector indeed.

Square Enix, a well-established and renowned gaming company, has revealed its intentions of expanding its presence in blockchain-oriented gaming for this year. Yosuke Matsuda, the company's president, spent the majority of a recent letter addressing "decentralized gaming", exclaiming high hopes of this becoming a key trend for the gaming sector moving forward.

Blockchain game technologies already exist, and there has lately been a surge in societal literacy along with overall acceptance of cryptocurrency assets as well. Some of the more well-known blockchain gaming projects include the likes of The Sandbox (SAND) and Axie Infinity (AXS).

President Matsuda thus stated that his company shall be keeping an eye on social trends in this sector from now on, in addition to observing the various user groups who occupy it along with scaling up Square Enix's efforts to further develop the company appropriately, with the end-goal of perhaps releasing their own respective tokens in the near future.

President Matsuda also stated that as popular as NFTs have become recently, there are still many gamers who remain hesitant to become involved with these non-fungible tokens.

As 2021 draws to a close, many in the cryptocurrency community look back at the year we have had and all the ups and downs that the industry has gone through. Although numerous cryptocurrencies managed to reach new all time highs, it is perhaps Ripple (XRP) that needs to be talked about the most simply because it has managed to record its most successful year yet despite the fact that it is still facing the ongoing lawsuit by the United States SEC.

&lsquoA breakthrough year'

Amid continuing proceedings and seemingly endless legal battles between the SEC and Ripple, XRP has nevertheless witnessed substantial growth internationally, with the price going from below $0.5 in 2020 to reach over $1.5 in just a year's time.

Ripple's CEO, Brad Garlinghouse, stated on December 22nd via Twitter that it had been an entire year since the SEC filed the lawsuit against Ripple, Chris Larsen, and himself, claiming that XRP, which is a well-known publicly traded cryptocurrency, ought to have been registered as a security. Moreover, he reiterated his stance that the lawsuit was not just an attack on Ripple, but on the cryptocurrency industry and market within the United States. He also noted that some had initially accepted the charges made by the SEC at face value followed by the assumption that it had perhaps been a one-time occurrence, however this is not the case anymore.

Regardless of the present legal struggle however, the CEO confirmed that 2021 has been recognized as a breakthrough year for both Ripple as well as the cryptocurrency sector as a whole. Garlinghouse specifically noted that this year was XRP's finest, with RippleNet seeing its best year to date in addition to experiencing massive growth on a global scale. Furthermore, ODL (On-Demand Liquidity) is currently available for payment requirements in more than 20 nations globally. ODL transactions had also surged by a whopping 130% quarter over quarter, making up 25% of accumulated dollar activity during the network's third quarter.

In terms of international expansion, Ripple had also set up shop in Southeast Asia via a partnership with Tranglo in Malaysia and a collaboration with Novatti, an Australian payments company, through which they could participate in the Philippines market.

Cardano experiences similar success

Frederik Gregaard, the CEO of the Cardano Foundation, recently described 2021 as a 'year of enormous growth' during which Cardano and its native token ADA experienced tremendous success, with the price of ADA increasing by about 700% from last year.

Gregaard further stated that this year saw the Cardano protocol undergo gradual growth, community development, technological innovation, and collaborations that aided its progress. The CEO also noted various on-chain events that he believes indicate increased adoption for the foreseeable future.

In the end, one can only hope that the cryptocurrency industry can continue this wave of momentum into 2022 as global regulators, authorities and financial watchdogs consistently try to halt the unprecedented progress of this industry.

As per the latest developments, United States Senator Cynthia Lummis, a major advocate for the cryptocurrency industry and one of Bitcoin's most ardent supporters on Capitol Hill, has announced that she will be pitching some much-needed new ideas and regulatory changes to Congress next year regarding the formation of a cryptocurrency regulatory agency as part of her comprehensive digital asset policy plan.

Lummis, a member of the Senate Banking Committee, desires nothing less than full acceptance of digital assets within the United States. Her future policy would ideally propose federal regulations for stablecoins in addition to consumer protections as well as revised taxation instructions. Moreover, she also wants to introduce a new watchdog in the form of a self-regulatory agency run by the executive branch's swaps and securities regulatory authorities.

A fully &lsquocomprehensive' bill

A lot of today's issues surrounding the cryptocurrency industry revolve around those being regulated at the state level, and numerous crypto enthusiasts have talked at great length about the increasing need for more regulations in order to legitimize the sector, with FTX CEO Sam-Bankman Fried recently mentioning this need to Congress not too long ago.

As such, Lummis had previously stated that she was working on a 'complete' measure for this calendar year. The endeavor comes at a time when Congress is grappling with virtual assets on numerous fronts. Members of Congress questioned prominent cryptocurrency leaders earlier this month in a session that was as much about introducing educational efforts as it was about overseeing the rapidly developing sector.

With that being said, the senator's bill shall reportedly address one of the main complaints that regulators and agencies such as the SEC have had pertaining to securities and how laws centered on them are much too ambiguous to cope with the current state of the cryptocurrency sector and its constant changes. Her recommendations shall hence involve clear instructions to regulators on the various asset types.

A new era for cryptocurrencies and regulations

As the cryptocurrency sector continues its record-breaking wave of momentum (which saw the likes of popular cryptocurrencies such as ADA, ETH and XRP all record amazing spikes in price from last year until now), there is a lot of concern about its future and the role that regulators shall play. Although the doors for healthy debate and discourse continue to open, there are nevertheless those such as China who wish for nothing more than to put an end to this thriving industry.

Whatever the future does hold however, we can only hope that it is positive and that people of influence such as Senator Lummis strive to work in favor of the cryptocurrency space instead of actively against it, as well as continue to tackle contemporary issues from a place of understanding rather than one of contempt.

Anyone who has recently paid attention to the world of DeFi would know that when it comes to providing an immersive digital consumer experience, the metaverse is indeed perhaps the next big thing. As such, not only are an increasing number of organizations actively searching for ways to capitalize on the craze surrounding it (which also includes Barbados planning to open up a digital embassy in the metaverse), but numerous gaming industries and P2E (Play To Earn) projects have also become more involved.

There is one problem however, which is that the metaverse as it currently stands is still a bit of a hazy, high-concept idea which has not yet been completely defined or characterized. Some have defined it as a collection of digital experiences, places, and materials that grew in popularity during the ongoing pandemic's 'contactless era' and its corresponding transition in mainstream society. Others, such as Facebook CEO Mark Zuckerberg, view it as a virtual world in which individuals may interact with one another. He had thus recently referred to Facebook as a &lsquometaverse corporation', which presumably had a lot to do with its recent rebranding to 'Meta'.

Metaverse and gaming

Gaming has become an extremely popular way to pass the time over the last few decades. Fast forward to today, and you have some of the most realistic games that are built using innovative technologies such as Unreal Engine which provide amazing lifelike graphics and visual effects. Nevertheless, one common issue for gamers worldwide is that there wasn't a mainstream way to earn money through gaming until fairly recently thanks to platforms such as YouTube and Twitch. Now though, gamers are targeting the metaverse.

One of the biggest reasons as to why so many gamers are becoming increasingly attracted toward the metaverse is the existence of P2E projects. It is now possible to play all sorts of games and earn passive income through them simultaneously. This is made possible by purchasing certain NFTs and using them as in-game characters through which completing various missions, quests and objectives will reward the users with the native token of that project, which can then be sold at any supported exchange for real money. Moreover, gamers often feel the need to be a part of different digital worlds where they have control, and what better way to accomplish just that than with the metaverse.

Limitless potential

The metaverse's potential is limitless. Every new experience, be it an event, an NFT, or gaining player support, may be duplicated in-game to boost consumer engagement. It doesn't have to be difficult either, as according to Barbara Messing, Roblox's Chief Marketing and People Experience Officer, this is not a static advertisement, as instead it is a terrific method for people to connect with their audience and convey a compelling narrative about their company, business or organization.

Furthermore, according to Matthew Ball, a venture investor and one of the primary futurists promoting the new concept, the metaverse requires new technologies, protocols, firms, breakthroughs, and discoveries in order to grow. He added that there shall hence be no clear indication of a 'Before' and &lsquoAfter' when it comes to the metaverse. Instead, it will quietly develop over time as diverse goods, services and skills integrate and melt together to help create the next iteration of digitalization.

Whatever the case may be, it is becoming abundantly clear that the metaverse has already become a highly discussed topic in 2021. If the gaming industry wants in on this, then reliable technology and a strong community are both essential aspects that must be provided, in addition to the aforementioned P2E concept.