A portion of a planned regulation in the European Union has been reportedly cancelled which would have otherwise made it illegal for cryptocurrency services to deal in coins based on PoW (Proof-of-Work). PoW is the consensus process that both Bitcoin (BTC) and Ethereum (ETH) utilize for mining purposes as well as to protect their respective networks.

The role of MiCA

The MiCA (Markets in Cryptocurrency Assets) bill was introduced by a coalition led by Stefan Berger and was initially scheduled for a vote in the European Parliament on February 28th. However, it was postponed when many members of parliament objected to a clause about PoW. Berger verified that paragraph 61 (9c) of the bill was eliminated entirely following the influx of objections and complaints.

MiCA has the ability to greatly impact European crypto adoption. It was first suggested two years ago and would essentially force the European Central Bank to create consistent rules for crypto-asset service providers as well as issuers at the EU level. In a nutshell, it would provide a comprehensive regulatory framework for cryptocurrency assets throughout the EU, something the United States and other countries are currently still working on.

Environmental concerns or something more?

It is no secret that one of the biggest criticisms made against the crypto industry is that mining digital assets such as Bitcoin is causing irreversible damage to the ecosystem. Environment-related anxieties are also weighing heavily on Europe, whose member countries all strive to reach the Paris Agreement's climate standards. Finanspektionen, Sweden's financial regulator, had even suggested a complete ban on mining BTC and various other PoW coins last year, stating that the energy expense was simply not worth the advantages.

Nevertheless, many remain hopeful for this industry and are optimistic about its chances following the aforementioned decision by the EU to get rid of the regulatory aspect which would have adversely affected the crypto sector in all of Europe.

Visa and Mastercard have now joined PayPal in ceasing business operations in Russia, highlighting the country's continuing invasion of Ukraine as the main reason. Many believe that this will lead to the Russians relying more heavily on crypto from now on as a result.

Visa has already started working towards discontinuing all transactions in Russia, although it will reportedly take a couple of days. Mastercard has similarly stated that it will stop its network services in Russia as soon as possible.

According to Al Kelly, CEO and Chairman of Visa Inc., the payment processor felt obligated to act following Russia's invasion of Ukraine, and the deplorable actions that have since been observed.

Moreover, Mastercard claims that in addition to barring specific Russian financial institutions, it will also discontinue support for any and all cards issued by Russian banks and shall even prohibit transactions using cards that were issued outside Russia but were still used at various Russian ATMs or merchants.

Lethbridge College teams up with Liquid Avatar Technologies to 
create a virtual campus in the metaverse

A virtual Lethbridge College will be the first of its kind, allowing students to occupy property in 
the metaverse

March 3, 2022  Today, Lethbridge Colleges Centre for Technology, Environment and Design
(CTED) announced that it is partnering with Liquid Avatar Technologies Inc., a publicly traded 
global blockchain and fintech solutions company, to launch a first of its kind work-integrated 
learning opportunity for students. Liquid Avatar Technologies is providing 9,000 plots of land 
within its Aftermath Islands Metaverse a network of spaces where users can create a virtual 
world parallel to their physical one. Students will begin engaging in the new program and 
mentorship opportunities by the end of the winter 2022 semester.

Collectively named Lethbridge College Island, on Aftermath Islands, Lethbridge students will 
learn how to work, play, learn, game, entertain and earn in the metaverse. In addition to the 
virtual land, up to 100,000 in-game currency credits are being made available to the college. 
Those credits can be used to build, buy and trade assets like additional property, objects, 
landscape items and even avatars.

Students in Interior Design Technology, Virtual and Augmented Reality and Architectural 
Animation Technology programs will build on the virtual island creating structures and 
businesses and completing transactions. Each student will receive a plot of virtual land. The plot 
and all the assets they create for it will remain their property for as long as they choose. The 
college will also have a significant parcel of virtual land to provide students with virtual events, 
learning and other services.

Im so excited for this partnership with Liquid Avatar Technologies, says Cherie Bowker, chair 
of Lethbridge Colleges School of Spatial Design Technologies. Our students will learn so much 
about entrepreneurship and building in the metaverse and will gain a much greater 
understanding of digital space and digital identity while these worlds evolve and grow. We are 
proud of how we lead in this space, and we are thrilled to work with the skillful, talented and 
creative Liquid Avatar team.

David Lucatch, President, CEO and Chair of Liquid Avatar Technologies, has spent the past 25 
years developing technologies and taking them to market. Part of his recent resume includes 
co-founding Aftermath Islands Metaverse a planned virtual environment that provides online 
users with theme-based first-person Augmented Reality (AR) and Virtual Reality (VR) 
experiences, quests, games and integrated e-commerce activities. David, and the team at 
Liquid Avatar Technologies will also be mentoring Lethbridge College students to further 
process their education in the metaverse.

Providing the next generation of creative and technical thinkers with the tools to engage in 
new technologies that are primed to change consumer behaviour is an exciting opportunity for 
Liquid Avatar Technologies and Aftermath Islands, said David Lucatch, President, CEO & Chair, 
Liquid Avatar Technologies and Managing Director of Aftermath Islands Metaverse Limited. We 
envision this collaboration with Lethbridge College as a sandbox for learning and acquiring 
significant tangible experience, providing Canadian students with an advantage when entering 
the evolving job market.

CTED students will have hands-on opportunities to build out Lethbridge College Island by 
working closely with experts in the field, as well as faculty, who will mentor them in the 
development of the property. 

Our students are sure to gain a better sense of working outside their comfort zones as they 
tackle real-world problems and develop core competencies such as collaboration and leadership, 
while at the same time increasing their employability, says Candace Lewko, Associate Dean of 
the Centre for Technology, Environment and Design. We are confident our students will be 
making an impact and will be equipped with all the skills necessary to join the workforce.

About Lethbridge College 

Established in 1957 as Canadas first publicly funded community college, Lethbridge College is a 
board-governed institution serving the training and applied research needs of southern Alberta. 
As we approach our 65th anniversary, we look to the horizon and recognize the need to address 
our growing populations of learners, and to facilitate innovation and new opportunities. We will 
continue to build on our successes and stay in tune with the changing world of technology and 
sustainability. 

About Aftermath Islands Metaverse Limited - www.aftermathislands.com

Aftermath Islands Metaverse Limited is a Barbados corporation which is 50% owned and is 
controlled by Oasis Digital Studios Limited, a wholly owned subsidiary of Liquid Avatar 
Technologies Inc.

Aftermath Islands as first described in the initial whitepaper published in 2017 and then 
subsequently updated, was based on the premise of a water-world with islands that 
represented destinations in a global virtual game. Since then, the Aftermath Islands metaverse 
has evolved and now represents exciting themed based islands, communities, and estates 
where players can experience a wide range of adventures and opportunities.

In Aftermath Islands virtual world, users can buy, develop, trade, and sell Virtual Land (VL), 
property and assets, like buildings, crafted items, transport, and other items all through NFTs, a 
non-fungible token that represents the ownership of virtual and other assets. Each plot or 
parcel of VL is unique and owners get to choose what content they want to publish on their VL. 
This can range from simple scenery and structures to an interactive game, store, warehouse, 
dwelling, facility, or destination. Users can purchase VL as well as all other goods and services 
in Aftermath Islands with CREDITS, the current code name for in-game currency, fiat and other 
authorized currencies, coins, and tokens.

Aftermath Islands is a shared virtual world, much like the Metaverse described by author Ernest 
Cline in his science-fiction novels Ready Player One and Ready Player Two. Expected to launch 
mid-2022, Aftermath Islands will allow users to connect and interact with each other, create 
content, craft, participate in activities and quests and play games. Aftermath Islands will have a 
virtual economy where users can engage in a myriad of in-world economic transactions as well 
as monetize the content, items, quests, and applications they build.

For more information about Aftermath Islands, please visit www.aftermathislands.com

About Liquid Avatar Technologies Inc. - www.liquidavatartechnologies.com

Liquid Avatar Technologies Inc. focuses on the verification, management and monetization of 
Self Sovereign Identity, empowering users to control and benefit from the use of their online 
identity.

The Liquid Avatar Mobile App, available in the Apple App Store and Google Play is a verified Self 
Sovereign Identity platform that empowers users to create high quality digital icons 
representing their online personas. These icons allow users to manage and control their digital 
identity and Verifiable Access and Identity Credentials, and to use Liquid Avatars to share public 
and permission based private data when they want and with whom they want.

The Liquid Avatar Verifiable Credentials Ecosystem (LAVCE) has been developed to support all 
participants in a digital credential ecosystem, including the Holder, Issuer and Verifier, using 
state-of-the-art blockchain and open standards technologies initially as a node on the Indicio 
Network. The Company is a voting and steering committee member of the Trust over IP 
Foundation, founding and steering committee member of Cardea, a Linux Foundation Public 
Health project, member of the Good Health Pass collaborative, DIACC, the Covid Credentials 
Initiative ("CCI"), The Linux Foundation and a founding member of the Lumedic Exchange.
The Company has a suite of early-stage revenue generating programs that support the Liquid 
Avatar Mobile App program, including KABN KASH, a cash back and reward program that has 
over 500 leading online merchants and is working to release its own branded network payment 
card.

The Companys subsidiary, Oasis Digital Studios, is a creative and development agency that 
supports a wide range of artists, talent, and enterprises with Non-Fungible Token (NFT) 
solutions and has acquired 50% and control of the Aftermath Islands Metaverse program.
Liquid Avatar Technologies Inc. is publicly listed on the Canadian Securities Exchange (CSE) 
under the symbol "LQID" (CSE:LQID).

The Company also trades in the United States, on the OTCQB under the symbol "LQAVF" and in 
Frankfurt under the symbol "4T51".

If you have not already joined our mailing list and would like to receive updates on Liquid 
Avatar Technologies Inc., please click here to join!

For more information, please visit www.liquidavatartechnologies.com

For further information, please contact: 
David Lucatch
Chief Executive Officer
647-725-7742 Ext. 701
ir@liquidavatar.com

Media Contact:
Amber Mulder
No Fixed Address
amber.mulder@nofixedaddressinc.com

Tina Karst
Media Relations Specialist, Lethbridge College
tina.karst@lethbridgecollege.ca

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

All websites referred to are expressly not incorporated by reference into this press release.

Forward-Looking Information and Statements

This press release contains certain forward-looking information within the meaning of applicable 
Canadian securities legislation and may also contain statements that may constitute forward-looking 
statements within the meaning of the safe harbor provisions of the United States Private Securities 
Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not 
representative of historical facts or information or current condition, but instead represent only the 
Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are 
inherently uncertain and outside of the Companys control. Generally, such forward-looking information or 
forward-looking statements can be identified by the use of forward-looking terminology such as plans, 
expects or does not expect, is expected, budget, scheduled, estimates, forecasts, intends, 
anticipates or does not anticipate, or believes, or variations of such words and phrases or may contain 
statements that certain actions, events or results may, could, would, might or will be taken, will 
continue, will occur or will be achieved. 

The forward-looking information and forward-looking statements contained herein include, but is not 
limited to, statements regarding the future launch of in-game activities, sales of digital and physical 
collectibles, Non-Fungible Tokens and other related products through Oasis Digital Studios and / or its 
clients, partners and other service providers, statements regarding the future capabilities of LAVCE or the 
operation of an Indicio Network Node, expected geographic expansion, the ability of the Company to 
generate revenues, roll out new programs and to successfully achieve business objectives, and expectations 
for other economic, business, and/or competitive factors.

By identifying such information and statements in this manner, the Company is alerting the reader that 
such information and statements are subject to known and unknown risks, uncertainties and other factors 
that may cause the actual results, level of activity, performance, or achievements of the Company to be 
materially different from those expressed or implied by such information and statements. 

Although the Company believes that the assumptions and factors used in preparing, and the expectations 
contained in, the forward-looking information and statements are reasonable, undue reliance should not 
be placed on such information and statements, and no assurance or guarantee can be given that such 
forward-looking information and statements will prove to be accurate, as actual results and future events 
could differ materially from those anticipated in such information and statements. The forward-looking 
information and forward-looking statements contained in this press release are made as of the date of this 
press release, and the Company does not undertake to update any forward-looking information and/or 
forward-looking statements that are contained or referenced herein, except in accordance with applicable 
securities laws

Lugano, Switzerland, has struck a collaboration with stablecoin issuer Tether in order to establish BTC, USDT, and Lugano's homegrown LVGA Points as potentially legal tender within the city.

The measure goes well beyond the acts of a handful of other Swiss municipalities that have been readily accepting crypto for tax payments for some time. Much like El Salvador, Lugano aims to have all of its companies smoothly utilize crypto for daily transactions as well as allow crypto for taxation purposes.

In related news, Mayor Michele Foletti of Lugano stated that the recent agreement with Tether will go a long way in assisting the city scale up its fintech activities and future growth.

Mayor Foletti added that in recent years, Lugano has been deeply engaged with crypto and blockchain technology, which includes the work on LVGA Points citizen payment tokens, NFTs, and various other blockchain advancements.

What Are the Practical Uses for Crypto?

Youve probably heard a lot about cryptocurrency. After all, the concept lives and dies on hype, so it wouldnt exist if no one was talking about it. Its probably the case that youve heard its a great investment and that if you invest your money will grow. But then what? Do you simply pull your money out again and transfer it back into USD? It seems like, for a currency that prides itself on not needing to use the banks, it needs to use the banks.

Not necessarily. It turns out, even in these early days, there is still a lot you can use direct cryptocurrency for. Travelling, cars, assets, all have some form of embracement of crypto. If you are also lost in trying to navigate the crypto world, take a look at our guide to practical reasons why you should get involved.

Buying a Lambo or Tesla

Being the pioneer of cryptocurrency itself, its no surprise that Tesla CEO Elon Musk is hinting that he will soon be accepting Bitcoin as a form of payment for his self-driving cars. He has been a vocal supporter of crypto, bringing it to the attention of the masses, for all the ups and downs that come with it, and has always touted crypto as the way of the future.

Hes done so well in fact that Lamborghini are getting in on the act. This isnt due to the owners accepting it as a payment method, but rather crypto luxury marketplace, De Louvois, which allows those with enough crypto to purchase sports cars using Bitcoin.

Travel the world

For the Millennial with an ongoing wanderlust craving, you can now even see the world with Bitcoin. At the moment, travel agents like CheapAir and Destinia are accepting the currency to book flights, hotels, and rental cars, but more are expected to get on board. And those who want to stay in an apartment can look to CryptoCribs to book a place with Bitcoin or Ethereum.

Plus, the local currency will be accounted for, with the growth of the Bitcoin ATM market exploding allowing travelers to withdraw the local currency in a lot of major cities around the world. So you dont need to worry about a conversion rate once you get there.

Gambling

A lot of online casinos have also embraced cryptocurrency. You will see a lot of payment options on all casino websites, but more and more of them are embracing crypto as a means of depositing into the site.

You can also withdraw from the site with crypto, sending an extra chunk of change to your e-wallet. Due to the lack of red tape around the payments, crypto is faster at sending you your money, so it has become popular amongst gamblers.

Be paid to post

So being an influencer is nothing new. People all over the world are being paid to post on social media with the help of affiliate marketing, but now they can be paid in cryptocurrency. Blogging platform Steemit allows its users to receive cryptocurrency financial rewards for posting their content on the site, and thereby growing the platform. Its a win-win for influencers and the site.

Steemit has pointed out it would rather offer their users crypto than to collect data to sell to third parties like Facebook and Instagram are known for, which has made it very popular in emerging markets, and of course the users of the site.

Superior transfers

The higher amount a transaction is, the more time and cost it will take to process. Transactions of traditional money have to go through the bank, and all the red tape that comes with that, whereas cryptos decentralized currency has the ability to bypass the bank and its policies.

This means that there have been massive transactions made with hardly any fees or time. For example, Litecoin recently oversaw the transaction of 99 million LTC, which took two and a half minutes and cost $0.40 in fees.

These transfers are also usually private, with Mondero, Zxahs, and PIVX all offering anonymous transactions to their traders. Plus, you can earn interest on Bitcoin and some other cryptocurrencies with yield farming. You can lend your crypto out for interest and occasionally fees to gain some return on your investment.

And of course, as mentioned, you can now get your crypto from an ATM, instantly converting it into the national currency you need wherever you are.

Invest in start-ups

Nowadays, everyone is starting a business. With the invention of the internet, it is more realistic than ever to do it yourself and get something out there youve wanted to see.

Well, now that will be easier to manage when anyone in the world can now be an investor, so says the peoples currency. Crypto has made it a lot easier to get around the red tape that come with stocks, which are a primary resource in getting a new business off the ground. This is what has given it the reputation as the peoples money, allowing for a lot more investment and innovation to land on the market.

Innovations like ICOs and IPOs are allowing potential investors to provide start-ups with the funds they initially need and offer start-ups the chance to raise their own capital. They do this by selling a digital token for an established crypto like Bitcoin or Ethereum and the token is proxy linked to the growth of the business after it begins to trade in the secondary market.

In past cases, ICOs and IPOs have grown in value by over 1,000% and crypto fundraising has raised over $12 billion in two years.

A back up wealth

The problem with the banks is the vast amount of policies and regulations to wade through. How anyone gets anything done is a mystery.

When you hear about cryptocurrency and its decentralized system youll also hear talk of the peoples currency and Robin Hood, taking the socialist approach to appeal to the little man. This is because there is no need for the bank with cryptocurrency. It governs itself and sustains itself.

So, there is no need to worry about the possibility of your crypto assets getting frozen if you make some powerful enemies. It can serve as a valuable Plan B to your finances. Its not uncommon to be accused of a small financial hiccup and soon see your accounts wiped, so having a decent stash of Bitcoin or Ethereum tucked away that the banks cannot access is an appealing idea.

Earlier this week, CryptoPunk 5364 (currently worth about $200,000) was sent to Ukraine's Ethereum wallet, adding even more value to a contribution drive that has already gathered more than $33 million in cryptocurrencies and digital assets.

Michael Chobanian, the proprietor of a Ukrainian cryptocurrency exchange who is assisting the Ministry of Digital Transformation with the contributions, indicated that a minimum of $14 million in donated crypto has already been spent on military gear and civilian goods such as gas, clothing, water and food.

In related news, Ukraine recently strengthened its crypto fundraising campaign by establishing a Polkadot wallet in response to Gavin Wood's offer of a $5 million personal donation.

Ukraines government has officially begun accepting Bitcoin (BTC), Ethereum (ETH), and Tether (USDT) contributions to help them against the Russian forces and to survive the continuous onslaught.

The governments official Twitter page, as well as the Vice Prime Ministers, have hence both posted public addresses for individuals to donate in BTC, ETH and USDT in order to help with military and humanitarian efforts in the country.

In related news, The National Bank of Ukraine has instructed e-money issuers to halt issuance and replenishment of electronic wallets. The ruling additionally stated that e-money distribution was temporarily prohibited until further notice. In this case, the term e-money most likely refers to fiat currency maintained in digital accounts via services such as PayPal and Venmo.

To combat anti-vaccine mandate protests, Canadian Prime Minister Justin Trudeau has taken the unusual step of invoking the Emergencies Act. Mr. Trudeau stated that the measures would be time-limited, fair and appropriate, and that the military would not be deployed.

To that end, the nation's banks maintain the authority to freeze personal accounts of anybody associated with the protests without requiring a judicial order.

No more business with the Freedom Convoy

The federal government of Canada declared that it has ordered various banks and other financial institutions to stop doing business with people aiding the Freedom Convoy, a trucker-led protest campaign against vaccination requirements that has expanded into a larger protest against COVID-19 regulations.

The actions are intended to deplete the demonstrators' resources by leveraging rules prohibiting terrorist financing. However, the move may have an unforeseen impact as various Canadian banks abruptly went offline after the announcement. Several banks experienced technical issues with transaction processing, and the Royal Bank of Canada admitted to having technical problems with its online, mobile banking, and phone systems.

Bank run imminent?

Whatever issues the banks were having appeared to be mostly rectified by the next day, but the disruptions sparked widespread suspicion that Canada was undergoing a bank run or that the institutions had been hacked. Moreover, additional bank accounts are expected to be deactivated in the coming weeks as part of the ongoing campaign to deprive demonstrators and their sympathisers of cash and crypto assets.

Still, despite reports that Canada is witnessing a panic rush on banks, there appears to be little actual evidence to support these claims. The spike in searches for bank runs, on the other hand, raises serious concerns that one may nevertheless occur.

It's uncertain at this time if individuals are shutting their bank accounts in droves, but it's worth noting that concern of a bank run can actually trigger a bank run to happen, although deposit insurance may soften the blow were this to happen.

Furthermore, it would not be surprising if many Canadians abruptly remove their funds from large institutions in the wake of such an event. In any case, we shall soon see if Mr. Trudeau accidentally exacerbated his and Canadians' difficulties by cracking down on seemingly nonviolent protestors and what kind of long-term impact this can have on the cryptocurrency atmosphere and market in the country.

Indeed, financial markets throughout the world plummeted when Russian President Vladimir Putin decided to invade Ukraine, highlighting growing fears that a lengthy conflict may devastate the worldwide economic system. Shares in IT titans Microsoft and Apple, for example, fell on news of the invasion along with global stock markets. Furthermore, Bitcoin (BTC) fell drastically when the conflict began before making a slight comeback.

Are things as bad as they seem?

Nevertheless, it's doubtful that the global economy would plummet to the rapid, frightening lows experienced during the COVID-19 pandemic, when markets panicked about the unexpected stoppage of global supply chains and a fatal virus for which the public lacked prophylactic immunizations at the time.

Surprisingly though, Western European nations paid Russia for gas routed from Russia via Ukraine in a bizarre turn of events, even as Russian tanks occupied Ukrainian territory and war erupted. Investors quickly decided that this would not be the case for long.

Russia's conflict against Ukraine prompted the price of oil to skyrocket by nearly 10%, while other markets continued to drop. Simultaneously, European natural gas futures have risen by 50%, owing to analysts' fears about future Gazprom exports. The consequences might be far-reaching, as the increasing price of oil, for example, may result in high gas costs for automobile owners in the United States, something which President Joe Biden recently acknowledged.

In related news, a surge of crypto donations have been flooding into Ukraine which are helping cover costs related to medicine, drones, military equipment, and other needs. An increasing number of people are looking toward crypto assets and alternative currencies as traditional banking and financial systems continue to be under threat from the Russian onslaught.

What about inflation?

Inflation has startled experts and the Biden administration by reaching levels not seen since the early 1980s when COVID vaccinations unleashed waves of economic spending which supply-chain bottlenecks have been unable to keep up with. Concurrently, detractors have said that the Biden administration simply produced too much money too quickly, and that it will take time for it to be taken out of the system.

A war in Ukraine, no matter how brief, will thus undoubtedly disrupt supply networks even further. The battle may cause inflation to surge at greater levels than we anticipated only a short while ago. This means that the costs of energy, gas, food, and other basic raw materials might become considerably greater than they are now. Additionally, if prices rise amid mounting worries of a prolonged and unpredictable conflict, customers may hoard their monetary assets rather than spend them, thereby harming the economy even more.

Ultimately, one can only hope for a swift and decisive end to the Russia-Ukraine conflict. Meanwhile, global markets will try their best to hold on as things will undoubtedly get worse before they improve.

Donations of Bitcoin (BTC) to the Ukrainian army have skyrocketed since Moscow started a large-scale operation against Ukraine yesterday.

Currently, approximately $400,000 in BTC has been contributed to Come Back Alive, a Ukrainian non-governmental organisation that supports the armed troops.

The new batch of crypto donations builds on a previous trend in which hundreds of thousands of dollars have poured into Ukrainian NGOs and volunteer groups attempting to stave off a Russian invasion, with the contributions only increasing now that the country is officially under attack.

Many activists have used BTC for a wide range of purposes, including providing military weapons, drones, and medical supplies to the Ukrainian army, in addition to supporting the creation of a face recognition tool meant to ascertain whether someone is a Russian spy or mercenary.

Another organisation, the Ukrainian Cyber Alliance, has received about $100,000 in BTC, LTC, ETH, and a variety of stablecoins in the last year. Since 2016, Alliance activists have often carried out different cyberattacks against potential Russian targets.

Pro-Russian separatists, on the other hand, have been soliciting funds in BTC from the beginning of the conflict.
 

The Stock Exchange of Thailand (SET) is considering developing a new digital asset exchange connected with the crypto market.

The SET therefore intends to build its own respective digital asset exchange later on this year, which will potentially bring in additional exposure possibilities such as utiliy and investment tokens.

Although the SET's planned digital asset exchange will not be directly tied to crypto markets, the platform will nevertheless have some connection to cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH), among others.

Furthermore, the SET will also be openly linked to a crypto exchange, enabling investors to successfully convert their cryptocurrency assets into fiat prior to trading on the stock exchange.

During this year's Super Bowl event, Coinbase unleashed an unorthodox ad which was essentially just a QR code floating around the screen similar to how the old DVD screensavers used to work.

While it might seem like a strange strategy at first, Coinbase nevertheless experienced a massive 280% increase in app downloads following the ad and a whopping 300% increase in installations week-over-week.

Coinbase was not the only one to experience success at the annual event either. 3 of the top 5 applications whose marketing drove a significant increase in downloads were indeed crypto apps. Aside from Coinbase, crypto trading site eToro increased app downloads by 132% week over week on February 13th and by 82% on the next day.

Meanwhile, FTX, whose commercial featured 'Curb Your Enthusiasm' actor Larry David, reported a 130% increase in downloads week over week on February 13th, followed by an 81% increase on February 14th.