As we slowly approach the end of the ongoing bear market, it is worth discussing the sheer amount of mainstream attention that crypto has been getting from a lot of retail and institutional parties. Adding to its already impressive list of accomplishments, Crypto.com has officially added support for Google Pay wallets. Users can now quickly make in-app purchases using their electronic devices and a credit or debit card through the payment application.
Why is this important?
Customers can take advantage of this new feature as long as they have a credit or debit card linked to Google Pay. As such, the users may utilize the Crypto.com app to buy over 250 different cryptocurrencies available at the exchange after entering their Google Pay details.
Crypto.com had originally launched this new feature in May, owing to its fast and easy way to make payments on websites, apps, and in stores. During a time where everything is becoming increasingly digitized, it makes sense as to why Crypto.com would add this feature so that they can simplify and improve the lives of the companys clientele.
Moreover, using this feature is relatively straightforward and uncomplicated, and the users balance in their crypto wallet would also be adjusted as soon as the transaction is complete. They would additionally be able to view their transaction history at any time via the app.
Crypto.coms growing influence
Formula One, UFC, the French football team PSG (Paris Saint-Germain F.C.), the Philadelphia 76ers, the Montreal Canadiens, and the charity organization Water.org all have sponsorship deals with Crypto.com, with the Water.orgs partnership even involving the addition of actor Matt Damon as a brand ambassador.
Last November, the company famously obtained the naming rights to the legendary Staples Center in Los Angeles, USA, subsequently rechristening it as Crypto.com Arena in a $700 million 20-year deal. Earlier this year, Crypto.com also became a sponsor of the 2022 FIFA World Cup in Qatar in March 2022.
Needless to say, Crypto.coms influence is growing at an astonishing rate despite the recent January 2022 hack which reportedly included a theft of stolen Ether totalling $15 million. Nevertheless, the company insisted that no funds were lost and that despite all the sponsorships and partnerships, Crypto.coms main goal will always be to protect the customers and provide the best possible experience for them while simultaneously contributing to the mainstream adoption of crypto.