Ledger recently revealed a strategic alliance with Coinbase, incorporating Coinbase Pay into the Ledger Live app. The goal of the partnership is to empower users to directly acquire crypto via hardware wallets provided by Ledger, simplifying the process for users to transfer crypto and conduct transactions on their desktop or mobile device.
Previously, the process of transferring crypto to Ledger Live through Coinbase was intricate and prone to errors. With this latest development, Ledger users can receive crypto purchases directly through Coinbase on their Ledger device, maintaining their preferred payment methods such as ACH, Visa, Mastercard, and Maestro, as highlighted in a recent blog post by Ledger.
 
Simplification Is Key
Users can now reportedly purchase crypto through their Coinbase account at the same cost as on Coinbase.com and transfer it to their Ledger device with just a few clicks, without requiring additional Know-Your-Customer (KYC) procedures for existing Coinbase users. This new feature also facilitates instant transactions.
Ian Rogers, Chief Experience Officer at Ledger, emphasized the common values shared between Ledger and Coinbase, highlighting the mutual commitment to making crypto accessible and secure for consumers. Coinbase and Ledger are among the few companies in crypto with a tenure of over ten years, and the two companies already share both values and customers, Rogers stated, before also saying that both Ledger and Coinbase are dedicated to simplifying crypto usage and ensuring consumer security.
 
A Mutually Beneficial Partnership
Now, Coinbase users can effortlessly purchase crypto directly within Ledger Live, and Ledger users can easily buy through Coinbase. Ledger is pleased to offer this experience to Coinbase customers and provide an option for Ledger users through this partnership.
Lauren Dowling, Head of Product at Coinbase Developer Payment Services, expressed enthusiasm about the collaboration, stating that at Coinbase, the focus has been on developing the most trusted, scalable, and reliable onramps and infrastructure for onchain builders, expanding access to crypto and contributing to an updated financial system. This goal ultimately led to the collaboration with Ledger to enable users to seamlessly purchase crypto with Coinbase Pay directly into their self-custody solution.
This feature is being introduced across several key markets, including the US, UK, EU, Brazil, New Zealand, Australia, Canada, and Singapore.