Binance Partners Up With Cristiano Ronaldo For New NFT Collection

Seems like NFTs are making a comeback, as Cristiano Ronaldo teams up with Binance to unveil a fresh collection celebrating his illustrious career. The move comes as the crypto exchange faces a plethora of legal troubles, including the indictment of former Binance CEO, Changpeng Zhao.

A Matter Of Personal Significance

The collection is being called Forever Worldwide: The Road to Saudi Arabia, this NFT assortment sheds light on pivotal locations in the journey of Ronaldo, including Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia, and Portugal. Each NFT in the collection features unique designs crafted by artists with personal connections to these significant places in Ronaldo&39s life.

Ronaldo expressed his excitement about this venture, emphasizing how each location holds profound personal significance for him. Collaborating with artists who intimately understand the essence of these locales adds a sentimental touch to the collection, ensuring that these moments remain immortalized as NFTs.

Redefining Fan Engagement

Sarah Dale, Head of Brand Partnerships at Binance, echoed what Ronaldo had to say, highlighting the collaborative effort to encapsulate his extraordinary journey. The NFT collection is poised to redefine fan engagement in sports, offering unparalleled rewards and fostering deeper connections with supporters.

The launch of the new NFT collection will unfold in two stages throughout the upcoming football season, culminating in an auction in June for a select few super rare NFTs. Ronaldo is not the only one involved with NFTs either, as his long-time rival Lionel Messi previously unveiled his first-ever NFT collection which allowed fans to own a piece of his heritage in digital form. This was known as the Messiverse, a unique, one-of-a-kind excursion into the life of the football star, featuring his first appearance on the blockchain and validated NFT collections.