Crypto Super Bowl Ads
During this year&39s Super Bowl event, Coinbase unleashed an unorthodox ad which was essentially just a QR code floating around the screen similar to how the old DVD screensavers used to work.
While it might seem like a strange strategy at first, Coinbase nevertheless experienced a massive 280% increase in app downloads following the ad and a whopping 300% increase in installations week-over-week.
Coinbase was not the only one to experience success at the annual event either. 3 of the top 5 applications whose marketing drove a significant increase in downloads were indeed crypto apps. Aside from Coinbase, crypto trading site eToro increased app downloads by 132% week over week on February 13th and by 82% on the next day.
Meanwhile, FTX, whose commercial featured &39Curb Your Enthusiasm&39 actor Larry David, reported a 130% increase in downloads week over week on February 13th, followed by an 81% increase on February 14th.
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