Emirates Airlines Announces Foray Into Metaverse And NFTs

Emirates Airlines, based in the United Arab Emirates (UAE), has announced its foray into the metaverse and NFT space. Emirates will hence reportedly provide a wide range of services and a variety of digital collectibles to improve its flyers metaverse experience.

The recent decision follows the legalization of crypto-oriented activities and enterprises in Dubai and Abu Dhabi. Various Middle Eastern regions seek to connect their digital economy to the crypto industry in lieu of the burgeoning sector and how quickly it is being accepted in the area.

Furthermore, Emirates is converting its Emirates Pavilion at the Expo 2020 site as a point of contact for those interested in contributing to the airlines future-focused initiatives, such as those involving the metaverse, non-fungible tokens, and Web 3.0.

In related news, UAE Prime Minister Sheikh Mohammed bin Rashid Al Maktoum approved a new legislation governing digital assets last month, in addition to establishing an independent agency to supervise crypto-related governance.

Binance and other global crypto organizations are also setting up shop in the country at an accelerated rate thanks to the newfound acceptance of the UAE Prime Minister.