Ronald McDonald Goes Meta In Hong Kong

The Hong Kong division of one of the biggest fast food franchises in the world has entered the metaverse sector, following the footsteps of major global brands like Adidas, Coca-Cola, and Gucci. This metaverse, known as McNuggets Land, was created on the virtual gaming platform called The Sandbox.

This move comes as a celebration of the 40th anniversary of Chicken McNuggets, which were introduced worldwide in 1983. In McNuggets Land, users on The Sandbox platform can engage in various mini-games set in a virtual space themed around McNuggets.

By completing quests and participating in McNugget-related activities, players can earn rewards in the form of SAND tokens, the native cryptocurrency of The Sandbox ecosystem, as well as in-game accessories.
Additionally, players in Hong Kong can earn real-world restaurant coupons by accomplishing quests within McNuggets Land. The metaverse experience will be available until August 28th.

The McNuggets Land metaverse project in Hong Kong is not the first time the fast food giant has explored blockchain technology in its promotions. Both the U.S. and China branches of the company launched NFT collections in late 2021.