GoDaddy Partners Up With ENS To Connect Web Domains Via Blockchain

Ethereum Name Service (ENS) and domain registrar GoDaddy have joined forces, enabling users to connect their domain names to ENS without incurring extra expenses or requiring technical expertise. This partnership aims to unite the traditional DNS protocol, utilized by conventional websites, with blockchain-based names.

A Significant Partnership

The integration of DNS and ENS will grant more than 20 million GoDaddy users access to ENS blockchain infrastructure benefits, including the ability to receive cryptocurrency payments. ENS, a widely used crypto naming protocol, allows users to link human-readable names, like bob.eth, to intricate Ethereum addresses, resembling the functionality of DNS in website URLs.

GoDaddy highlighted that this collaboration enables users to link their domains to ENS-compatible crypto wallets, simplifying the receipt of crypto payments. According to Nick Johnson, the founder of ENS, merging ENS names with GoDaddy domains will streamline user interaction with web domains, combining the familiarity of DNS with the potential of blockchain technology.

Understanding ENS

ENS is a decentralized domain name system built on the Ethereum blockchain. It serves as a naming system for Ethereum addresses, allowing users to associate human-readable names with complex Ethereum addresses. Instead of using a long and intricate string of characters to represent a wallet address, users can create and utilize more user-friendly names under the .eth top-level domain.

ENS operates similarly to traditional DNS used on the Internet. In the case of ENS, it links Ethereum addresses to easily readable names, making it more convenient for users to send and receive cryptocurrency. Users can register and manage domain names through the ENS system, and these names can be used for various purposes, such as receiving payments in cryptocurrency. The decentralized nature of ENS means that users have more control over their domain names, and the system is not controlled by any central authority.

To overcome previous obstacles such as high gas fees, the collaboration introduces new smart contracts for a fee-free DNS-to-ENS domain linking process, enhancing the transition experience. ENS continues its efforts to integrate with the traditional web, including ongoing initiatives like supporting (.box) domains that function similarly to standard internet domains.