February 15, 2025
Enhancing Visibility
Under the terms of the partnership, Coinbase’s branding will be prominently displayed on Aston Martin’s AMR25 race car, including important areas like the halo and rear-wing end plates. The agreement is also significant for being fully paid in USDC.
Additionally, the exchange’s logo will be featured on the racing suits of drivers Fernando Alonso and Lance Stroll during the 75th Formula One World Championship season.
This collaboration between Coinbase and Aston Martin not only enhances the exchange’s visibility in global motorsports but also highlights Aston Martin’s growing interest in blockchain technology. The team is reportedly looking into on-chain fan engagement opportunities.
Crypto In Sports
In Formula One, Crypto.com made waves in 2021 with a multi-year deal, followed by a significant nine-year, $100 million agreement in 2022 to secure naming rights for the Miami Grand Prix. This agreement was extended in December 2024.
Beyond Formula One, crypto companies are extending their reach into major sports leagues. Tether Investments, the investment branch of stablecoin issuer Tether, recently acquired a minority stake in Juventus, one of Italy’s most iconic football clubs.
