Key Takeaways

• PSG is the first football club to add Bitcoin to its financial reserves.

• The move aligns PSG with tech firms and financial giants using Bitcoin as a hedge against inflation.

• PSG Labs is spearheading innovation in blockchain, NFTs, and digital fan experiences.

• The club is also planning to invest in crypto startups and support Bitcoin entrepreneurs.

PSG Makes History

Pär Helgosson, Head of PSG Labs, made the official announcement at the 2025 Bitcoin Conference in Las Vegas.

Pär Helgosson

Source: ParisBlockchainWeek

He stated:

“We put Bitcoin in our books, and we still have it. This was a strategic decision modeled after companies like Strategy, GameStop, and Twenty-One Capital, corporations known for integrating Bitcoin as a hedge against inflation and economic uncertainty.”

 

Moving Beyond Fan Tokens & NFTs

While many sports organizations ventured into fan tokens and NFTs during the last crypto bull run, those initiatives largely faded post-pandemic.

Paris Saint-Germain, however, is taking a different approach, one that focuses on long-term financial stability and digital innovation. By adding Bitcoin to its treasury, the French football club is moving beyond short-lived crypto experiments.

Aligning With Global Financial Innovators

The decision places the football club in the same league as major tech companies and financial institutions that regard Bitcoin as a store of value.

More importantly, it also sends a clear message that digital assets are no longer exclusive to tech firms or hedge funds, they’re viable financial tools for global lifestyle brands.

Engaging A Young, Digital-Native Fanbase

With over 550 million fans worldwide, 80% of whom are under the age of 34, many football clubs like Barcelona FC and Manchester City FC are aligning with a generation that values freedom, decentralization, and financial innovation.

These young fans are already familiar with digital currencies and see Bitcoin as part of the future of global finance. Helgosson said:

“We want to be more than a football team, we want to be a forward-thinking lifestyle brand.”

PSG As A Lifestyle Brand

PSG is embracing a broader identity, one that reflects its international fanbase and cultural relevance.

Market Caps Of Different Football Fan Tokens

Source: The Block

The club is currently exploring innovations in:

• Blockchain technology

• Virtual and augmented reality

• Tokenized fan experiences

• NFTs and Bitcoin integration

Building The Future of Crypto

PSG plans to invest in early-stage crypto startups, mentor Bitcoin-focused entrepreneurs, and support founders in scaling their businesses.

In addition, the club wants to use its global brand power to help crypto projects:

• Reach broader audiences.

• Secure funding.

• List and launch successfully.

Speaking at the Bitcoin Conference in Las Vegas, Helgosson said:

“We will launch, list, and wait with you all the way to the end.”

This vision positions the football club as not just another passive Bitcoin holder, but rather an active player in both the world of football and crypto in general.

FAQ

Why did PSG invest in Bitcoin?

PSG invested in Bitcoin as a hedge against inflation and as part of a broader strategy to modernize its financial and digital identity.

Is PSG the only football club holding Bitcoin?

Yes, as of now, PSG is the first and only football club to publicly confirm holding Bitcoin as part of its treasury.

What is PSG Labs?

PSG Labs is the football club’s own innovation hub launched in 2023. It explores emerging technologies like blockchain, virtual reality, and digital assets.

Will PSG launch its own cryptocurrency?

While the French football club has previously engaged in fan tokens, the club has not announced plans to launch its own cryptocurrency. Its focus now is on Bitcoin and investing in existing crypto infrastructure.