Notable Japanese gaming company Square Enix has recently invested over $52 million in Gumi, a game developer, to make high-quality mobile games, blockchain games, and a metaverse initiative, among other things. Square Enix has also adopted a progressive attitude towards NFTs in the past, and the partnership will reportedly allow Gumi to access certain intellectual property from Square Enix, with the duo potentially collaborating on a game-focused NFT marketplace in the near future. Square Enix indicated that it is already considering the establishment of a fully dedicated platform for blockchain-based games. The company shall additionally provide a convenient service from the development and distribution of blockchain games to the sale and distribution of tokens and NFTs through the partnership. Square Enix also revealed plans to work on a slew of NFT games with metaverse integrations, before introducing a new term called Wow and Earn (W&E), which essentially refers to games based on world-famous IP that incorporate blockchain-based Play-to-Earn (P2E) characteristics. Gumi previously collaborated with Square Enix on various mobile games in the Final Fantasy Brave Exvius series, and both companies are partners in the Oasys blockchain-gaming project, which is developing its own network designed solely for P2E gaming.
