Tether (USDT) is considering implementing AI-based strategies and technologies into its infrastructure, with a key focus on filmmaking. AI And Filmmaking CEO Paolo Ardoino noted that AI roles, particularly in filmmaking, align with what the company wants to achieve in terms of innovation and efficiency. The firm has also ventured into commodity lending and invested $775 million in the video platform Rumble. Additionally, Tether is building an AI-driven filmmaking platform and has added 30 specialists in recent months. It plans to hire more, targeting filmmakers in regions like Europe, Asia-Pacific, and Latin America, with plans to increase its workforce to 200 by mid-2025. A Mixed Bag Tether is a dominant force in the stablecoin market, with its USDT stablecoin accounting for 67% of the market and $138 billion in circulation. This expansion comes after Tether acquired a stake in the AI and cloud computing firm Northern Data. Despite its success, Tether has faced many controversies, including links to criminal activities and regulatory scrutiny in Europe. The company previously cooperated with authorities to freeze tokens involved in illegal activities.
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