MicroStrategy Rebrands To Strategy As Bitcoin Acquisition Continues

On February 5th, 2025, MicroStrategy officially rebranded to Strategy with a Bitcoin-focused marketing approach. The company remains the largest corporate Bitcoin holder with 471,107 BTC.

High Investor Demand

Besides MicroStrategy, other companies like Metaplanet, Semler Scientific, and Rumble have also adopted Bitcoin (BTC) as a treasury asset. BlackRock in particular is expanding its Bitcoin offerings with a Bitcoin ETP in Europe, following the success of its IBIT ETF in the US. Elsewhere, the South Korean Financial Investment Association (KOFIA) is advocating for crypto ETF approval due to high investor demand both locally and internationally. Rumble also recently committed $20 million to Bitcoin as a hedge against inflation, purchasing its first Bitcoin earlier this year.

Bitcoin As A Lifeline

Following the rebranding, MicroStrategy will continue its focus on business intelligence software and Bitcoin treasury strategy. Co-founded by Bitcoin advocate Michael Saylor, it holds 471,107 BTC, valued at over $45.6 billion. Saylor often points to how Bitcoin can help companies with limited financial flexibility. To that end, Metaplanet adopted a Bitcoin reserve strategy in April 2024 and plans to hold 10,000 BTC by 2025. Semler Scientific, which adopted Bitcoin in 2024, saw a 30% surge in its stock price. Both companies were struggling financially before adopting Bitcoin as a treasury asset.