A charity NFT initiative launched on Friday by prominent Web3 artists allows collectors to acquire digital artwork while supporting families impacted by the recent wildfires in Los Angeles, California. All proceeds generated through the sales will be donated to a local nonprofit providing emergency relief to those in need. Exclusive Artworks The I Heart LA collection , organized by Web3 fashion brand mmERCH, showcases digital pieces by seven renowned creators including Larva Labs, Grant Yun, Gremplin, Nice Aunties, Chikai, ClownVamp, and Goyong. By minting an Ethereum NFT, participants will randomly receive one of these seven exclusive artworks. The NFTs are available for purchase between January 17th to 19th at 0.0069 ETH (around $25) and can be bought through highlight.xyz. Deep Fakes Rise All funds raised will support Baby2Baby, a nonprofit that has already distributed over 3 million emergency supplies, including diapers, formula, food, and hygiene products, to families displaced by the wildfires in the LA area. As firefighters continue their efforts to control the fires in Los Angeles, another challenge has emerged, the spread of AI-generated deep fakes. On Wednesday, fabricated images of the Hollywood sign in flames circulated on X (formerly Twitter) , leading to further confusion, including false depictions of looting.
