Ferrari Considering Entering The World Of NFTs, The Metaverse, And Blockchain

February 7, 2022

As the DeFi industry continues to gain momentum, Ferrari has now stated that it is seriously considering entering the world of NFTs, the metaverse, and blockchain technology. During the company&amp39s Q4 2021 earnings call, Ferrari CEO Benedetto Vigna told investors that the manufacturer is eager to implement these new technologies and have the company become more involved in the near future. To that end, Ferrari recently announced a partnership with Swiss blockchain company Velas Network, which would see the start-up issue special digital collectibles and support Ferrari&amp39s racing squad. Benedetto therefore insisted that Ferrari was investigating ways to embrace new blockchain-enabled technologies since they will undoubtedly play a critical part in the company&amp39s future. Lastly, he went on to say that the corporation has hence created a new department in its retail arm dedicated to studying and potentially implementing new digital technologies.

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