Google is reportedly assembling a Web 3.0 team to create new services for developers operating blockchain apps. Google Cloud Vice President Amit Zavery stated that, while Web 3.0 is still very much in its embryonic stages, the market has nevertheless demonstrated tremendous potential. He went on to say that numerous customers have already requested that the company increase its support for Web 3.0 as well as crypto-oriented technologies. One of the primary principles of Web 3.0 is decentralization, which is achieved through the use of blockchain technology and is a big step forward from Web 2.0, which was primarily dominated by large corporations such as Google itself. Now though, these companies realize that the time has come to focus on Web 3.0.