Immutable X, a Layer 2 Ethereum scaling protocol, is now officially powering GameStops NFT marketplace as the initiative has gone live. In March of this year, Immutable was valued at $2.5 billion. The video game store industry is declining, but it is poised to become a major player in the NFT gaming sector, competing with crypto based gaming NFT platforms such as Fractal, among others. Furthermore, the marketplace shall reportedly include assets for Immutable X games like Gods Unchained, Guild of Guardians, and Illuvium, as well as various other Web3 games. Also, by utilizing Immutable Xs Ethereum scaling, all transactions would not have any fees and will additionally provide carbon-neutral minting. Other strategic Web3 moves by GameStop this year include a collaboration with the cryptocurrency exchange FTX US last month in order to provide users with access to FTXs digital asset marketplace.
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