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Luxury Brand And Experience Adoption Of Crypto Assets

Hublot, a well known Swiss luxury watchmaker, recently enabled its customers to purchase a limited range of products via cryptocurrencies after joining forces with the crypto payment service provider BitPay. Tag Heuer, another globally recognised Swiss luxury watchmaker, similarly agreed to such payments last month. On its U.S website, the company accepted major cryptocurrencies such as Bitcoin, Ethereum, and even Shiba Inu along with five stablecoins as payment. Elsewhere, Prague City Tourism collaborated with Global Payments to allow passengers of the iconic Tram Line 42 to buy tickets in digital assets, thereby highlighting the growing importance and popularity of virtual assets in general. Merchants still reserve the right to select fiat payments as well if desired.

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