Over 13K Institutions Are Backing Strategy’s Bitcoin Bet

Massive Numbers

Interest in Strategy (traded as $MSTR) continues to grow, with Saylor revealing on April 20th that over 13,000 institutions and 814,000 retail accounts now hold shares directly.

Source: Google Finance

An estimated 55 million more have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios.

Indirect Exposure

Strategy fuels its BTC buying spree by issuing corporate debt and equity, giving shareholders indirect Bitcoin exposure without needing to hold crypto themselves.

In December 2024, Strategy was added to the Nasdaq 100, increasing passive investment flows into $MSTR. By early 2025, at least 12 U.S. states, including California, Texas, and Florida, had exposure to Strategy through public pension funds.