Streamers staged a fake private jet crash using a $35/hour set from FD Photo Studio in Los Angeles.
The stunt was meant to bait engagement, though most users quickly identified it as fake.
Pump.fun’s core metrics are plummeting, with market cap, revenue, and daily volume in steep decline.
The platform has spent over $114 million in token buybacks and introduced a creator rewards system to reignite user interest.
Viral stunts may grab headlines, but they’re not enough to reverse the memecoin platform’s downward trajectory.
A group of streamers recently uploaded footage showing what appeared to be a dramatic jet crash, only it wasn’t real.
The “private jet” was in fact a set rented from FD Photo Studio, a Los Angeles-based company offering themed sets for photo and video shoots. The scene, complete with shoddy flooring and an all-too-fake crash setup, quickly drew significant attention.
Source: X (@imperooterxbt)
Among those involved were SolJakey, Never Goon, MiniKon, and OG Shoots, who used the studio’s “Olympic 4” jet set, which is available for just $34.99 an hour.
Despite the over-the-top theatrics, users were quick to point out that the scene was staged. Clues like poor production quality, visible set props, and even shared exterior shots of the studio revealed the truth.
Ironically, this seems to have been the point all along, bait users into engagement, even if it meant being mocked.
The Pump.fun fake jet crash is just the latest in a series of increasingly desperate promotional stunts.
While streamers have previously done everything from lighting themselves on fire to building golden Trump statues, the broader performance art hasn’t been enough to reverse the platform’s declining fortunes.
A Golden Donald Trump Statue Was Erected In Front Of The White House
Source: Donald J. Trump Golden Statue
According to Dune Analytics and Token Terminal, the data paints a grim picture for Pump.fun:
Market cap dropped 41% in just 12 days—from $3 billion to approximately $1.8 billion.
Daily tokens launched declined from 30,000 in mid-September to under 20,000 this past week.
The graduation rate of tokens (those reaching successful thresholds) dipped to just 0.53%.
Daily revenue collapsed from $2.4 million to under $1 million.
Trading volume fell sharply, from $263 million to less than $100 million.
These numbers underscore the reality that virality alone can’t sustain a platform, especially when market confidence is waning.
In an attempt to stabilize the token, Pump.fun initiated a massive buyback campaign, spending over $114 million to prop up the price.
The platform also introduced a creator rewards system, distributing a portion of a token’s success to its creator in hopes of incentivizing quality projects.
While memecoins thrive on spectacle and virality, the Pump.fun fake jet crash suggests the platform may be running low on effective marketing tactics.
The stunt drew attention, sure, but it also exposed the lengths to which streamers will go to salvage relevance. And with each outlandish act, the line between innovation and desperation gets thinner.
The Pump.fun fake jet crash was a staged stunt where streamers pretended to be in a crashing private jet. It was filmed on a rented set and intended to bait reactions online.
Streamers like SolJakey, Never Goon, MiniKon, and OG Shoots were among those who participated in the stunt.
With Pump.fun’s engagement and trading volume declining, the stunt was likely a marketing tactic to generate viral attention and revive interest in the platform.
The scene was filmed at FD Photo Studio in Los Angeles, using their Olympic 4 private jet set, which is available for public rental.
Yes, Pump.fun is still operational but facing a sharp decline in key metrics such as market cap, trading volume, and daily token launches.
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