Pump.fun Flips Rumble: Gen Z’s New Streaming King?

Key Takeaways

• Pump.fun flips Rumble, according to cofounder Alon Cohen, though independent verification is lacking.

• The platform has rebounded from its 2024 controversies with a stronger, safer live-streaming infrastructure.

• Cohen is marketing Pump.fun as a radical Web3 alternative to Twitch and Kick.

• Critics worry the token-based system encourages unsustainable volatility and short-term gains.

• Regardless of the controversy, Pump.fun is rapidly gaining traction, especially among younger creators.

Pump.fun Flips Rumble Following Epic Comeback

Pump.fun originally launched its live-streaming integration in 2024 to combine token launches with creator content.

However, the experiment turned sour as abusive streams and self-harm stunts made headlines. Usurpingly then, the platform quickly suspended the feature.

A Rocky Start Turned Rebound

In early 2025, the company began a phased reintroduction, starting with a small group of users under tighter safety guidelines.

The full rollout followed months later, and since then, Pump.fun has aggressively marketed its streaming tools as a revolutionary alternative to Twitch, Kick, and YouTube.

Challenging The Live-Streaming Giants

Alon Cohen’s Vision for the Future

In a series of posts on X, Alon Cohen laid out why he believes Pump.fun flips Rumble and could pose a threat to the broader industry.

Source: X (@a1lon9)

Key Differentiators:

• Instant creator fees: No waiting for monthly payouts

• 100x earnings potential: Compared to traditional platforms

• Token-powered viewer support: Incentivized, real-time engagement

• Free clipping on X: Easy content repurposing

• 24/7 support: Dedicated team backing creators

Cohen argues that legacy platforms have failed Gen Z creators, citing lack of monetization options and increasing censorship. He said:

“Millions of the most influential people among Gen Z are begging for a better system.”

But Is The Claim True?

Data from StreamCharts shows Rumble averaging:

• 251 concurrent live channels

• Over 56,000 concurrent viewers

If Pump.fun has indeed flipped Rumble, it must have exceeded that benchmark. However, no public analytics currently verify the claim, leaving Cohen’s announcement open to interpretation.

The timing of the claim aligns with a surge in Pump.fun’s token value, which briefly crossed $3 billion in market cap.

Skepticism Over The Token Model

Not Everyone Is Convinced

While Pump.fun’s rise has impressed many, some critics argue that its token-driven incentives are unsustainable.

Bob Bodily, founder of Bitcoin-based memecoin launchpad Odin.fun, raised some serious concerns. He believes the platform encourages “pump-and-dump” behavior rather than stable growth.

Source: X (@BobBodily)

Key Concerns:

• Volatility > Stability: High reward but high risk

• Short-termism: Encourages hype over quality

• Token fatigue: Viewers and creators may burn out

Despite this, creators continue to flock to Pump.fun, enticed by immediate financial upside and viral mechanics.

FAQ

Has Pump.fun really overtaken Rumble?

There’s no third-party data to conclusively prove it, but Alon Cohen claims Pump.fun now surpasses Rumble in average concurrent live streams.

How does Pump.fun differ from Twitch or Kick?

Pump.fun integrates tokenomics directly into streaming, offering instant payouts, token support from fans, and monetization from day one.

What caused the 2024 suspension?

The platform faced backlash over unsafe and abusive content, including dangerous stunts tied to token launches. It was temporarily shut down and relaunched with stricter controls in 2025.

Is Pump.fun safe for creators?

The platform has added more moderation tools and safety measures, but its volatile token model continues to draw scrutiny.