Trump Media & Technology Group, owner of Truth Social, announced plans to expand into financial services with the launch of Truth.Fi. Diversification Is Key Truth.Fi is a fintech brand focused on American growth, manufacturing, energy, and the Patriot Economy. The company also intends to diversify its cash holdings , which exceed $700 million, by investing up to $250 million in exchange-traded funds (ETFs), Bitcoin (BTC), and other cryptocurrencies. CEO Devin Nunes described Truth.Fi as the next step in the Truth Social movement. The company aims to offer investment products that prevent issues like censorship, debanking, and privacy violations by Big Tech. The Trump Card The Truth.Fi services are expected to launch in 2025, pending regulatory approvals and final agreements. This move comes after the success of $TRUMP, a meme coin backed by the U.S. President himself. Interestingly, despite $TRUMP dropping to around $28 as of the time of this writing, it still managed to generate billions in on-paper gains for the Trump Organization, with Melania Trump also launching her own meme coin shortly afterwards.
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